According to the policy adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain is registered with must be valid and accurate at all times. Additionally, this information is openly accessible on WHOIS lookup web sites and while this may not be a problem for firms, it may not be very convenient for individuals, since everybody can view their names and their personal email and postal addresses, all the more so in an age when identity fraud isn’t that rare. This is why registrar companies have launched a service that hides the details of their clients without modifying them. The service is referred to as Whois Privacy Protection. In case it’s active, people will view the details of the registrar, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still impossible to hide your info with certain country-code ones.